The Consumer.

July 31, 2008

Upon walking through the doors of a department store a transformation occurs, one changes from a human to a customer. No longer a living, breathing, articulate animal, but a business opportunity. Simply a means to gaining wealth. So why do we shop?

Now, us humans don’t like to acknowledge that we are in fact, humans. Correct? So shopping is an escape from our own humanity, and the world has turned into one big shopping mall, so by default, we are no longer humans. Simply consumers.


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